Aveda Congress 2018

Aveda Congress Creative Team

As a core Aveda salon we were very proud to have been invited by Aveda to their biennial Congress event, which this year celebrated the brand’s 40th Anniversary.

Jade and Danielle joined thousands of hairdressing professionals from 25 countries across the globe to celebrate this milestone.  It was a three-day event taking place in Aveda’s hometown of Minneapolis in Minnesota.

The event’s theme, “Know What We’re Made Of,” put the brand’s founding principles — using high-performing, naturally derived ingredients and distinctive aromas, abiding by a cruelty-free, no animal testing policy, and following an environmental mission — front and centre, whether through presentations by Global General Manager Barbara De Laere or the artistic expression of the Global Aveda Team’s “Worldhood” performance.

The three-day event included on-stage performances, workshops with Aveda Global Artistic Directors and Educators, and an evening performance “The Art and Science of Pure Flower and Plant Essences” created and presented by Aveda Global Creative Director Antoinette Beenders. Renowned artists from around the world including Masa Honda (Japan), Aamir Naveed (UK), Allen Ruiz (US), Gina Conway (UK), Jon Reyman (US) and Darren Summors (Australia) showcased vibrant hair color, striking and innovative cuts and inspirational hair styling in a true celebration of talent and artistry.